Jammin Lifestyle was founded by Shauna Jean Kupetz, December, 2010, with the creation of her artisan's boutique, JAM. Named after her brother's Jonathan and Max, JAM quickly became "the coolest community center in town". -Sunset Magazine, August 2011.
JAM hosted weekly classes, in the arena of arts and social interests, and at any given time JAM had the works from dozens of local and national artists that created handmade and re-purposed "rustic couture" pieces. JAM was available as a venue to host parties and social events, and was an active participant in Old Town’s daily life, contributing to the vitality of what the city had to offer, and making the local causes its own.
Dozens of events were created, most notably, the Miller Market on 1st Street, and the launch of Scottsdale's first food truck round-up. JAM consistently invited countless local business' to collaborate weekly and monthly in events for a cause. Kupetz made JAM a CSA pickup, retail boutique, and creative venue where people would come together to blend ideas, and it quickly became the hippest place to be.
Kupetz choose the historical Charles Miller home in Old Town Scottsdale as the backdrop for JAM. Charles Miller was the visionary that brought electricity to Scottsdale in the early 1900's, and his home was ordered from a Sears Roebucks catalog. Built in 1913 this charming bungalow is now in it's third and final resting space, just west of Goldwater on 1st Street. Salvaged and restored by Mr. Richard Funke, the property was a perfect fit for creating community and love of place by utilizing JAM's motto. "People come from all over to visit and live in Scottsdale," said Kupetz, "my mission in creating JAM was to create a feeling that taps into your spirit and feels like home, wherever that may be”. With JAM's multilevel concept, Kupetz was instrumental in pioneering what was once an under developed area, into what is now known as the newly developed Charles Miller Square.
Via the Jammin Lifestyle, Kupetz brought life to a young city, and an historical building.
By creating a concept that proved to be successful and rewarding to both business and place - one which Kupetz now models her business coaching and mentor-ship - the systems she has produced and polished serve to contribute to many and can be implemented locally-globally, operating in a win-win manner.